The Italian label, branded by the signature medusa motif and founded by the late Gianni Versace in 1978, has always epitomized over-the-top sexiness and glamour. The first Versace boutique was opened in Milan's Via della Spiga in 1978. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group. In 1994, the brand became a household name after the widespread coverage of the Black Versace dress of Elizabeth Hurley.